P08605: Tile Layout Tool
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Identify Customer Needs

Table of Contents

Step 1. Gather Raw Data From Customers

Customer Visit

Eula_Interview(09.19.07).doc

Store Visits

Tile Shop
Conducted by Reid Williamson & Ryan Hellems on 10.03.07
400 Jefferson Road
Rochester, NY 14623
585.424.2180
Toured extensive showroom of ceramic tiles and natural stone. No VCT products. Business specializes in DIY customer and provides clinics. Introduced to preparation requirements and limited array of tools available. Received list of recommended contractors.
StoreVisit(Tile_Shop).doc
Tile_Shop(Recommended_Contractors).jpg
Sail-On Carpets
Conducted by Reid Williamson & Ryan Hellems on 10.03.07
2710 W Henrietta Rd
Rochester, NY 14623
585.475.9950
Met with Joe Rizzo and Brian. Introduced to wide variety of flooring choices and installation procedures. Majority of business is residential. Passed on their installation contractor Jim Pavone @ Premier.
StoreVisit(Sail_On_Carpets).doc
United Carpet Brokers
Conducted by Reid Williamson & Ryan Hellems on 10.11.07
3495 Winton Pl Ste C
Rochester, NY 14623
585.424.6590
Met with Kevin Nasser to discuss innovation opportunities. Introduced to carpet tiles and potentially parallel installation procedure. Business is 90% commercial.
StoreVisit(United_CarpetBrokers).doc

Phone Interviews

Tim Booher (Independent Contractor)
Conducted by Ryan Hellems on 10.16.07
PhoneInterview(Mike_Tim_Booher).doc
Quantify Installation Time
Conducted by Reid Williamson
public/Installation_Time

Site Visits

Tim Booher (Independent Contractor)
Conducted by Reid Williamson & Ryan Hellems on 10.25.07
SiteVisit(Mike_Tim_Booher).doc

Professional Contacts

Step 2. Interpret Raw Data in Terms of Customer Needs

Qualify Function Deployment (QFD)

public/QFD_Chart

Step 3. Determine Product Specifications of Customer Needs

Quantified Engineering Metrics
public/Needs_Quantified

Step 4. Reflect on the Results and the Process


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