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Test Product Concept(s)

Table of Contents 1 Step 1. Define the Purpose of the Concept Test 2 Step 2. Choose a Survey Population 3 Step 3. Choose a Survey Format 4 Step 4. Communicate the Concept 5 Step 5. Measure Customer Response 6 Step 6. Interpret the Results 7 Step 7. Reflect on the Results and the Process

Step 1. Define the Purpose of the Concept Test

Step 2. Choose a Survey Population

Step 3. Choose a Survey Format

Step 4. Communicate the Concept

Step 5. Measure Customer Response

Step 6. Interpret the Results

Step 7. Reflect on the Results and the Process

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