P10715: Wegman's Culinary Center Flip Label Package
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Identify Customer Needs

Table of Contents

Step 1. Gather Raw Data From Customers

Interactions with Customers

The following interviews have been paraphrased & transcribed based on interactions with Wegmans personnel. These are only a small subsection of our interactions.

First Sponsor Interview
Interviewers: Helen Jervey & Brandon Sbordone
Sponsor: Chris Isaacson (Primary Wegmans Point-of-Contact)
Date: 14 December 2009
Transcript
Second Sponsor Interview
Interviewers: Helen Jervey & Brandon Sbordone
Sponsor: Hank
Date: 14 December 2009
Transcript

Step 2. Interpreting Raw Data in terms of Customer Needs

  1. Product integrity is maintained.
  2. Equipment satisfies USDA Regulations as well as the AMI checklist.
  3. OSHA Safety requirements are met.
  4. Maintain or decrease takt time.
  5. Reallocate direct labeling labor.
  6. Reallocate direct flipping labor.
  7. Reallocate direct alignment labor.
  8. All packages get scanned by the x-ray at desired belt speed.
  9. Label is in proper orientation and position relative to the package.
  10. All packages are centered in the x-ray beam.
  11. Control flow to scaling operation. (Control flow-rate variance)
  12. Packages are in the proper orientation.
  13. Packages are conveyed in single-file.
  14. Packages must flow in a format that works with the X-ray.
  15. Remove ergonomic issues and concerns.
  16. Keep allocation of floor space constant.
  17. Camera labeling system is low priority.

Step 3. Organize the Needs into a Hierarchy

After listing the needs in list order here, this is a great place to include an objective tree as a graphical representation of your interpretation of the customer needs.

Step 4. Establish the Relative Importance of the Needs

Needs Summary
Need The Product Needs to Importance
N 1.1 Product integrity is maintained. Meet specifications. 5
N 1.2 Equipment satisfies USDA Regulations as well as the AMI checklist. Meet specifications. 5
N 1.3 OSHA Safety requirements are met. Meet specifications. 4
N 2.1 Reallocate direct flipping labor. Decrease man-hours. 4
N 2.2 Reallocate direct alignment labor. Decrease man-hours. 4
N 2.3 Reallocate direct labeling labor. Decrease man-hours. 4
N 2.4 Camera labeling system is low priority. Control size of project scope. 4
N 3.1 Maintain or decrease takt time. Decrease processing time. 4
N 3.2 All packages get scanned by the x-ray at desired belt speed. Scan all packages. 3
N 4.2 Keep allocation of floor space constant. Fit within specified area. 3
N 3.3 Control flow to scaling operation. (Control flow-rate variance) Minimize variance. 3
N 4.1A Label is in proper orientation and position relative to the package. Be aligned. 3
N 4.1B All packages are centered in the x-ray beam. Scan entire package. 3
N 3.3A Packages must flow in a format that works with the X-ray. Meet specification. 2
N 4.1 Packages are in the proper orientation. Be aligned. 2
N 4.1Ba Packages are conveyed in single-file. Meet specification 2
N 1.3A Remove ergonomic issues and concerns. Minimize risks. 1

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