P11015: Mobile Landmark Identification
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Identify Customer Needs

Table of Contents

Step 1. Gather Raw Data From Customers

Interactions with Customers

Step 2. Interpret Raw Data in Terms of Customer Needs

Customer Needs from the Raw Data

Note that the description of each need is described in Step 4.

Step 3. Organize the Needs into a Hierarchy

Customer Needs Hierarchy

Step 4. Establish the Relative Importance of the Needs

The customer needs' relative importance is based on the team's interpretation of the customer needs for now. The values will be changed as more customer input and feedback is acquired.

These tables include the customer needs collected from various interviews and questionnaires
Customer Needs Assessment:The Device
Need Number / Name Stakeholders Importance Need Measure of Effectiveness
V1 VIP 9 Portable (if it is modular device) The device has to be portable compared to existing devices
V2 VIP 3 Hands-free Device The device supports hands-free capabilities
V3 VIP 9 Time Endurance The device can operate for long periods of time
V4 VIP 3 Durable The device is physically durable
V5 VIP 9 Adequate range The device can operate at an adequate range
V6 VIP 3 Inexpensive The device is not expensive
Customer Needs Assessment: Interface Methods
Need Number / Name Stakeholders Importance Need Measure of Effectiveness
V7 VIP 3 User friendly The device is easy to operate
V8 VIP 1 Audible input interface The device has an audible input interface
V9 VIP 9 Button input interface The device has a button input interface
V10 VIP 1 Audible output interface The device has an audible output interface
V11 VIP 9 Tactile output interface The device has a tactile output interface
V12 VIP 3 Fast response speed The time between the output and input is relatively short
Customer Needs Assessment: Information and Database
Need Number / Name Stakeholders Importance Need Measure of Effectiveness
V13 VIP and Bus Company 9 Multi-platform The device operates on multiple platforms
V14 VIP and Bus Company 9 Easy to synchronize The device is easy to synchronize with the existing databases
V15 VIP and Bus Company 9 Accurate information The information the device downloads is accurate
V16 VIP and Bus Company 9 Real-time arrival notification The device notifies the user in real-time about bus arrivals
Customer Needs Assessment: Additional features and options
Need Number / Name Stakeholders Importance Need Measure of Effectiveness
V17 VIP and Bus Company 1 aesthetically pleasing The device is aesthetically pleasing
Customer Needs Assessment: Device on the Bus
Need Number / Name Stakeholders Importance Need Measure of Effectiveness
V18 Bus Company 9 Inexpensive The device is relatively inexpensive
V19 Bus Company 3 Low power requirement The device has low power requirements and does not need an additional power source other than the bus
V20 Bus Company 9 Simple to install and replace The device is simple to install and replace without using special tools
V21 Bus Company 9 Low Maintenance The device is low maintenance
V22 Bus Company 9 Durable The device is durable and can withstand normal operating conditions
V23 Bus Company 9 Bus driver notification The bus driver is notified when a VIP chooses the specific bus
V24 Bus Company 3 Safety The device is safe to use.

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