P18075: Smart Device - Integrated Baby Jumper
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Interview

Table of Contents

Interview with Tim Trapp on 9/6/17

Q: What is the target population?

A: -18 months may be too old for the restraint, lower to around 12 (4-12 months generally)

-Look at development phases of children

-based around development range, not age

- when can a baby hold its head up?

-when can a baby climb out of product?

-max weight (25lbs is common industry standard), make sure it lines up with development range

-identify on product (use restrictions)

- regulatory requirements

-warning labels need to be included.

Q: Do we want to completely eliminate the battery?

A: What’s the benefit, what will make this product different, who cares how it works internally

New project statement revolves around bettering the product, not so much about battery elimination. Powered by child to encourage jumping.

Q: Should there be a system that incorporates bounce rate vs. reaction from the features?

A: -some sort of reward system based on their type of movement

-is it encouraging specific movements based on reaction of device

Q: Why would we be really interested in making this product unique?

A: -short lifespan of use typically

-nice to have product, not a necessity

Q: What should we look at that is currently in the market?

A: -portability is an aspect really high on the priority list

Q: Are we restrained to a jumper?

A: -look where there is opportunity for energy generation/harvesting

-jumper turning to walker

-walkers are banned in some areas...be careful (well defined parameters)

Q: What products should we buy and look at?

A: Fisher Price jumperoo, go to Babies R Us and look around and compare the similar products

Email questions with Tim Trapp on 9/5/17

Q: What are the major goals in your mind that you would like us to work towards during this project?

A: Create a design that is safe and entertaining for babies AND convenient for parents. Solve a problem for parents the existing products create or have not solved yet. I can share more insight to what parents might be looking for when we sign the legal paperwork. Prototype and debug the design. Determine a business model for the product/technology including profit and loss numbers for both the manufacturer and potential retailers. Learn about the development process. This is not junkyard wars. Trust in the process.

Q: What is the motivation behind this self-powered device? Why not just use batteries?

A: I can only answer this in general terms until we get the legal paperwork signed. Most juvenile products use batteries or AC power – there could be benefits to parents to devices that generate their own power.

Q: Will this technology be implemented into your current products or will this be a ground-up design process?

A: This is entirely up to the team and a decision that you are going to have to make on retrofitting something already developed or creating a new ground up product. The decision should be influenced on what you are trying to accomplish – what problems are you looking to solve?

Q: If using existing products, what restrictions do we have as far as physical structure and assembling go?

A:I can’t answer this until we get the legal paperwork signed.

Q: Is there a place we can go for standard baby-related information? (range of heights, weights, etc that we need to accomodate)

A: I have internal anthropometric data I can share when we sign the legal paperwork.

Q: Are there regulatory bodies for this type of information?

A: Toys and Juvenile Products are highly regulated worldwide. There are too many to list here. JPMA is a voluntary association for Juvenile Products. You do not need to be JPMA certified to sell products in the USA but most manufacturers are in fact certified. Here are a few links with relevant info to get you started: https://www.astm.org/SNEWS/MARCH_2003/waller_mar03.html http://www.jpma.org/?page=astm http://www.sgsgroup.us.com/~/media/Local/USA/Documents/Brochures/CRS/SGSCRSIntl%20Juvenile%20Products%20Safety%20Standards%20GuideA5EN16V1.ashx

Q: Do you want some form of energy storage or complete elimination of all battery types?

A: This is up to the team to decide.

Q: What will our budget be during this semester?

A: I think your project is being funded by RIT – You will need to ask Ed/Beth this question.

Q: Is there a production cost we should be taking into consideration?

A:I can only answer this in general terms until we get the legal paperwork signed. In general terms – you need to determine the cost of manufacturing and then the amount of profit you want to allow for the manufacturer and retailers. You may also decide to back calculate the manufacturing costs by doing marketing/consumer research of similar baby products and then adjusting the price for your product based on how similar/different it is than what is currently for sale in the marketplace.

Q: Are you looking to implement this type of technology into other product lines?

A:You get the corporate answer here - Mattel is always open to inventory submission and is constantly looking to innovate.

Q: What features will the generated power be supplying? Educational vs. entertainment

A: It might be both. This should be defined by the goals of the project – What problem are you looking to solve for parents/children.

Q: What exactly will be the difference in role that you play if we decide to sign the IP agreement vs. if we decide not to sign it?

A: I will be able to share Intellectual Property and Trade Secrets. Examples: Details about the Fisher-Price product development process – how we take products from concept to production start My specific experience designing/debugging various products My specific experience and knowledge as a Product Development Engineer, Quality Engineer, and Leader of two Quality Teams – I can share what worked and more importantly specifics about what did not/does not work. You will be able to use Mattel/Fisher-Price resources for your project. Examples below: Tour and visit the campus in East Aurora, NY Anthropometrics data Child testing I may be able to provide Product Samples that can be used for prototyping

Q: Do you have a preference on timelines for setting IP-related matters in stone?

A: We should decide to sign the agreement or not by 9/15/2017

Q: Does signing this agreement prevent us from working for similar companies in the future?

A: You would be able to show the concept to Mattel competitors after a certain about of time that we need to write in the contract. Right now it’s blank in the contract. If your product is being shown you will not be able to share any Mattel IP. If Mattel decides to make your product then you all will be compensated per the contract $1,000 each (as it is written right now) and you will NOT be able to show Mattel competitors.

Q: In section 4A you release yourself from liability related to our submissions. Does this extend to potential future liability from future products and the health and saftey of the consumer?

A: This only relates to the team and anything with regards to the development of the product. It will apply to the safety of anyone working on or testing the product during the duration of the project. The release of liability does not apply if this is mass produced and sold to consumers – liability for products sold to consumers are handles by a written warranty and/or a customer service policy by the manufacturer.

Q: In section 3A, no provision is made by this document with regards to whose name the patient application has under inventor. I agree that full ownership of our ideas for profit is more than reasonable, but I would like some reflection of our efforts to be represented in any patient that is formed.

A: Any patents would be in the names of the inventor(s). This agreement does not require Mattel to be the “assignee” on the patent(s). Clause 3A allows Mattel to use the IP in any patents that may exist due to the project – only IF Mattel decides to use one of all of your submissions.